What is Cloud?
Introducing Cloud jeans, the world's softest denim. Made of 100% cotton and developed using advanced weaving technology to achieve a unique super soft and drapey feel.
Cloud fabric features a 4x1 satin twill weave, giving each jean a substantial but airy and lightweight sensation.
Cloud jeans are designed for all-day comfort, from breakfast to bed, while staying true to the rich heritage of authentic denim.
The Cloud Collection includes our best-selling Cool Jeans in Classic Blue, and newly added Vintage Blue.